my mission
I strive to take photos that are relatable and impactful
My approach to creating content is all about capturing the human connection. We all interact with the world differently, but we share a common set of emotions and expressions that are instantly recognisable in any image. It is my goal to capture people candid in their environment, and to bring those emotions to the surface for people to connect with.
My STORY
I am a New York expat photographer, videographer, filmmaker and educator living in Queenstown, New Zealand since 2018.
I came to New Zealand to work as a primary school teacher and had big ambitions to change the American education system by studying Innovative Learning Environments (ILEs). I also knew that New Zealand was known as the “adventure capital of the world,” and I was hooked. Off I went on my Overseas Experience…and I am still enjoying it to this day!
You’ll find me most weekends backcountry snowboarding and surfing through the winter, and hiking and mountain biking in the summer, all with my camera in tow…and I love capturing everything about it all. Adventure feeds my soul and informs everything I do.
I decided to leave the comfort of the full time job to create this photography company, not only as a way to continue exploring the country, but to now share it with other people around me.
It all started when I brought my camera on my weekend adventures with a social adventure group I volunteered for in Auckland called Got To Get Out, back in 2018. My photos started to get noticed and used by the corporate sponsors, and I wrote a feature article about my adventure photography in Adventure Magazine. The photos got sent out nationally, and all of a sudden I had a budding 2nd career!
So eventually I incorporated my photography company in New Zealand in November 2021.
I started out shooting adventure sports and tourism content, and have grown now into more general commercial and advertising work, along with events and event marketing, focusing my efforts on helping companies rebrand or create HERO campaign imagery that is high quality, relatable and impactful.
I now spend my time between Queenstown, New Zealand and New York and would love to continue helping people and companies create content in either place.
It has been a fun journey so far and I look forward to continuing to create more and more relatable and impactful content for people and businesses!
-Chris
My Marketing Approach
This promotional video was created for the 2023 Auckland Business Chamber Awards, where I was a finalist in the “Excellence in Marketing” category. It explains a little bit about my approach to marketing my photography business and what I believe has set me apart from others in the industry so far.